24Trainers | Top IT Institute and Software House in Islamabad
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Master Digital Marketing in Just 2 Months – 5-in-1 Power Course
Online & On-Campus
- Total Modules : 13
- Projects Cover : 10
- Interview Preparation
- Certification
- Internship
- Suitable For Everyone
40,000 PKR
Course Detail
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Module 01: Digital Marketing Fundamentals
- What is Digital Marketing?
- Traditional vs Digital Channels
- Digital Marketing Funnel Overview
- Types of Digital Marketing (SEO, SMM, SEM, Email, Content, etc.)
- Career Scope in Digital Marketing
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Module 02: WordPress Website Development
- Domain, Hosting, and CMS Overview
- Installing & Setting Up WordPress
- Themes & Plugins
- Creating Pages, Menus, and Contact Forms
- Essential Plugins for Marketing Integration
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Module 03: WordPress Website SEO
- On-Page SEO Using Yoast/RankMath
- Optimizing Meta Titles, Descriptions, and URLs
- Internal Linking Strategy
- Schema Markup & Rich Snippets
- Submitting Site to Google Search Console
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Module 04: Website Speed Optimization
- Importance of Website Speed for SEO
- Image Compression & Caching Plugins
- Minimizing CSS/JS
- Using CDN (Cloudflare, BunnyCDN)
- Measuring Speed with GTmetrix & PageSpeed Insights
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Module 05: Search Engine Optimization (SEO)
- How Google Ranks Pages
- Keyword Research with Ubersuggest/Google Keyword Planner
- Backlink Building Strategies
- Competitor SEO Analysis
- Google Search Console Deep Dive
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Module 06: Business Page Setup & Social Media Branding
- Creating Business Profiles (Facebook, Instagram, LinkedIn, Twitter, TikTok)
- Optimizing Profile Details: Name, Username, Description, CTA Buttons
- Page Branding: Profile & Cover Photos, Story Highlights
- Business Page Settings (Roles, Messaging, Tabs, URL Customization)
- Linking Website, Email, and WhatsApp for Lead Collection
- Connecting Meta Business Suite & Instagram Accounts
- Setting Up Location, Business Hours, and Contact Info for Local SEO
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Module 07: Social Media Marketing (SMM)
- Creating Business Pages (Facebook, Instagram, LinkedIn)
- Social Media Content Strategy
- Post Scheduling with Buffer/Meta Business Suite
- Engagement Techniques & Community Building
- Insights & Metrics Analysis
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Module 08: Facebook & Instagram Ads Mastery
- Understanding Audience Targeting (Demographics, Interests, Behaviors)
- Custom Audiences & Lookalike Audiences
- Using Facebook Pixel for Retargeting
- A/B Testing Ads
- Creating Compelling Ad Copy and Visuals
- Ad Formats: Images, Videos, Carousels
- Campaign Structure: Campaign → Ad Set → Ads
- Budgeting & Bidding: Daily vs Lifetime
- Monitoring, Analyzing, and Adjusting Ad Performance
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Module 09: Google Ads (Search & Display)
- Intro to Google Ads Dashboard
- Keyword Match Types & Negative Keywords
- Search Campaign Setup
- Display & Video Ads Basics
- Conversion Tracking & Campaign Optimization
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Module 10: LinkedIn Marketing & Recruitment
- LinkedIn as a Professional Platform
- LinkedIn Jobs: Posting & Applying
- Introduction to LinkedIn Recruiter
- LinkedIn Marketplace: Selling Services/Products
- Building & Nurturing a Professional Network
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Module 11: YouTube Marketing & Video SEO
- Setting up a YouTube Channel for Business
- Channel Art, Playlists, and Branding Optimization
- YouTube SEO: Keywords, Tags, Descriptions
- Video Creation Best Practices
- Using YouTube Studio for Management & Analytics
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Module 12: Email Marketing & Automation
- Email Marketing Tools (Mailchimp, Sendinblue)
- List Building and Segmentation
- Designing Email Campaigns
- Automation with Welcome Series & Drip Campaigns
- CTR and Open Rate Optimization
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Module 13: Analytics, Strategy & Freelancing
- Google Analytics: Traffic, Behavior, Conversions
- Setting Goals and Funnels
- Building Digital Marketing Strategy for a Business
- Freelancing Platforms (Upwork, Fiverr, PeoplePerHour)
- Creating Portfolio & Winning Proposals
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